Design Meets SCIENCE
In his recent biography, the late Steve Jobs was credited with building a company ‘where leaps of the imagination were combined with remarkable feats of engineering’.
This company and globally acclaimed brand was, of course, Apple, and Jobs seemed to know instinctively that this coming together of creativity and technology was the best way to create value in our modern world. Apple’s approach has revolutionised the IT world, opening it up to new and more users, and inspiring new innovations. It’s a textbook – or even an e-book! – example of the way in which design can make things desirable, marketable and a ‘lifestyle choice’; creating aspiration and demand, and delivering something that people want and can engage with.
This is just one illustration of the way in which design and scientific advancement can come together to help accelerate business development. Many great innovations are the work of such collaborations, with design bringing a ‘human’ perspective to the application of advances in science and technology.
Design is about more than simply making things looks nice. It’s a powerful business tool that can make one product stand out from another. Used correctly, it can make an idea into a reality; it can increase profitability and market share, target product development and communicate your message to customers and investors. In short, it can maximise the potential of your idea and transform your business.
Design comes in all forms, including: product design, packaging, graphic design and branding, web design and service design. Whatever the area of specialism, the focus is on people-centred, problem solving. It’s the job of the designer to help your product or service connect with its audience.
There are many great examples of art and design coming together throughout the Science Park. The fact that art and science have come together in its creation is no accident. It represents progress. Typically, progress is made when people (often with different skills and abilities) come together to achieve something. Together science and design are able to expand the horizon of possibility, accelerate progress and, literally, change the world.
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